Business Concern

The art of persuading and influencing others always requires an audience, whether it’s a single person, a small group of ten, or a much larger assembly of listeners. This component is constant, so it is critical to know how to adapt quickly to your audience’s needs, wants, fears, and desires.

Knowing how to research and read your audience will help you determine which tools or techniques will be the most effective in any given situation. Using the wrong techniques and tools, on the other hand, will automatically create barriers between you and your audience, which in turn will diminish your potential to persuade them. When you effectively integrate the principles and laws of persuasion with the characteristics of influence, power, and motivation, your audience will always be friendly and desirable results will be the outcome.

Have you ever tried the same approach with a customer that your boss uses on you and had it bomb miserably? Becoming a Master Persuader requires more than mimicking other persuaders. You must not only fully understand the wide variety of persuasive techniques available, but you must also be ready to use the techniques best suited for any given situation. Acquiring this level of skill demands a commitment to watch, analyze, study, and apply the concepts of Maximum Influence.

Human nature is as varied as the colors of the rainbow. Human actions and thoughts are never perfectly predictable because each of us has different emotions, attitudes, beliefs, personalities, and traits. A beginner’s tendency is to find one persuasive technique that works and stick with that. Unfortunately, you cannot use the same persuasion tool on everyone. Depending on the situation and the techniques you use, people will agree with you, refuse to listen, or be indifferent to your efforts. The Master Persuader has many tools and can therefore adapt and customize them to suit any situation or personality.

Everyone persuades for a living. There’s no way around it. Whether you’re a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Get your free reports at Magnetic Persuasion to make sure that you are not left watching others pass you on the road to success. Donald Trump said it best, “Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life.”

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.

Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life.

If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report “10 Mistakes That Continue Costing You Thousands.” After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!

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What are you selling?

Coaching? Consulting? Professional services? A product? Information?

To start with, you need to sell your product or service in terms of benefits to your clients and not features.

Clients want to know what your product or service will do for them, not necessarily all the credentials you have or the process you use.

But once you’ve got a great list of customer-focused benefits to use as copy points in your marketing messages, what else can you do to increase the odds your prospects will buy?

You can make an incredible offer.

What’s an incredible offer? It’s a way of packaging your products or services so your prospects simply can’t resist. You want their reaction to be, “This is such a great deal, I’d be a fool to NOT buy!”

So how do you construct an incredible offer?

You start with your primary product or service, and then you add value, in terms of bonuses, to make it more attractive. The idea is to build up the value with products or services that cost you very little, but add great value to your customer.

For example, if you’re a coach, instead of simply selling a few coaching sessions, sell an entire package that includes educational and support materials, email support, reminder services, recordings of all sessions for future listening and reference, and monthly check-ups for six months once they complete their coaching sessions.

These are all products or services you can easily create and provide at very low cost, and they could significantly increase the perceived value of your coaching services.

Whatever business you’re in, brainstorm a list of products or services you could package with your primary product or service.

Consider your clients. What are they looking for? What would be valuable to them? What needs to do they have that you can fill? What service could you add that would set you apart from others in your industry and provide great value to your clients?

Here’s 10 ideas to get you started:

1) An automatic reminder or follow-up service (email auto-responders are great for this)

2) An unconditional guarantee

3) A checklist to help them stay on track with what you’re helping them do

4) Articles

5) Special reports

6) An ebook that answers the frequently asked questions or issues your clients face

7) A complimentary consultation or coaching session

Complimentary shipping

9) Training and support

10) Installation or set-up

You may even want to consider a joint venture and offer a partner’s product or service.

For example, new subscribers to The 10stepmarketing Ezine get three bonuses just for subscribing. It increases my subscription rate significantly.

Buyers of The 10stepmarketing

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When we think about what we know about selling from the past, for some of us the image of the stereotype pushy salesperson comes to mind. The first thought many of us have is someone is trying to get me to buy something.

None of us likes the experience of “being sold.” We become distrustful and will quickly say, “I’m not interested.” Do you have to be like all those images we have of pushy salespeople? No. We all have different selling styles.

Have you ever watched individuals speak and you found yourself listening to every word they said? You didn’t know the individuals, but there was something about them that drew you to them. It happened because they were being genuine and real. They were being themselves.

Being successful in sales doesn’t come from being slick or pushy, or copying someone else’s selling style. That never works because people can sense you’re not yourself. The key is to understand who you are and be yourself.

Sales success begins with being who you are. It’s really is as simple as that. The prospect will come to you because they’re attracted to your authenticity. When you’re being real, your honesty and trust shines through, and people are drawn to you.

Let’s start to define what selling really is. Once you begin to uncover your own authentic selling style, you’ll start closing more business faster and with ease. Here are 9 ways to get you started:

• Selling is no longer being the slick, aggressive, and pushy salesperson.
• Selling is being more interested in the prospect than in what you have to say.
• Selling is creating a trusting and honest relationship with the prospect.
• Selling is being a keen listener and listening for what’s most important to the prospect.
• Selling is thinking of ways of helping the prospect.
• Selling is going the extra mile and doing the unexpected for the prospect.
• Selling is showing you genuinely want to help them get to where they want to go.
• Selling is making yourself easily accessible to your clients either by phone or email.
• Selling is being yourself. Remember, you are unique and special so let that shine through!

ASSIGNMENT

• On a piece of paper, continue to add to the list and write other ways to show your authentic selling style. Let your thoughts run free. Remember the key to successful selling is being yourself.
• Each week take on (1) new way of authentically selling and begin practicing it with a client or prospect.

(c) All Rights Reserved.

If you would like to use this article on your website, or for your own ezine, not a problem; however, there’s one thing you MUST include: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System(TM), a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit http://www.SalesBreakthroughs.com.

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